Tuesday, 16 December 2008
Volvo C30
The beautiful Volvo C30. From concept to reality.The sports coupe enjoys a starring role in vampire love story Twilight and the thirst for blood has changed to a thirst for the car as young Americans are clamoring to get their hands on the movie motor.
As he does in the film’s source material, the Stephanie Meyer bestseller, its bloodsucker Edward played by Robert Pattinson who gets behind the wheel of the Swedish sedan. And rather than the customary 10 to 30 seconds of screen time afforded such brand tie-ins, the silver C30 gets a whopping four minutes to shine. It’s an unlikely and amazing platform for Volvo, who due to budgetary limitations can’t maximize on the exposure with advertising, but again fans are happily stepping in, posting videos on YouTube with titles and tag-lines such as The Day Volvo Died and “If you lived forever, what car would you live for?’‘
The top brass at Volvo are suitably thrilled with their big screen exposure as the model had only previously made a handful of TV appearances since its US launch a few years back. John Maloney, the Vice President of Volvo’s marketing and product planning enthused: “We knew that Twilight had a strong following and we were grateful to have the opportunity to be a part of bringing this exciting book series to life."
The Volvo C30 is a small coupe produced by Volvo (part of the Ford Motor Company Group). The C30 is a three-door, four-seat hatchback powered by straight-4 and straight-5 engines. Despite the name, the car is the hatchback version of the S40/V50/C70 range and therefore uses Ford C1 platform.1.6 L 100 hp straight-4
2.0 L 145 hp straight-4
2.4 L 170 hp straight-5
In short...a very pretty car...powerful...fast...sleek...expensive... safe.